Ideas are at the heart of this issue of The Drum, with a special edition of The Works showcasing the Assorted Nuts Project – a photographic celebration of some of the greatest creative thinkers in British advertising, including Sir John Hegarty, Charles Saatchi and Rory Sutherland, to name a few.
In a continuation of our mobile supplement in August, we publish a special apps feature, looking at how brands can successfully implement apps as part of mobile strategy. We look at the role apps are playing in getting consumers back into stores, and speak to the head of American Airlines' mobile app team to find out how the brand is soaring ahead of competitors with its app and mobile strategy.
Podge lunch rival agency posters
5 hot topics for the future of performance marketing Companies need to get to grips with web analytics
Copy is dead. Long live copy!
This issue of The Drum is accompanied by three additional supplements (available to paying subscribers): The Drum UK Digital 100, BIMA Digital Hall of Fame book and a special posters supplement. Non–subscribers can buy all additional supplements online at The Drum Store (www.thedrum.com/store), or by calling 0141 559 6060.
The magazine regularly includes in-depth report and analysis, regional and sector, with all the hard hitting facts, statistics and trends
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