From January 2013, Glamour magazine will be available digitally for the iPad and Kindle Fire. The digital edition apps will feature all of the print magazines editorial and advertising content, as well as media rich enhanced specials.
“We know our readers are adopting tablet devices seamlessly into their lives, and they’ve told us they want access to Glamour on various devices,” said Jo Elvin, Editor of Glamour. “These different routes to read will enable us to create all sorts of exciting extras to our content, and the Glamour team is thrilled to have such scope. We have ambitious plans, and are confident our digital product will further confirm our number one position.”
The Glamour magazine sales team has now been enabled to sell digital advertising, both display and custom solution activity. The structure will work in a similar way to parent publishing house Condé Nast’s Wired brand, whereby the print team is responsible for all solus advertising, whilst the central digital team remain in control of all multi-site activity.
Simon Kippin, Glamour Publishing Director, adds: “This is an exciting time for the media brand industry… the opportunities available to us with the iPad and Kindle Fire apps for our advertisers with augmented premium advertising is tantalising.
Jamie Jouning, Condé Nast Digital Director, continued: “This announcement is another important landmark towards confirming our status as the UK’s leading high end multi-platform publisher… the old school distinction between print and digital is becoming increasingly irrelevant as we move towards a fully joined up publishing model.”