Former ITV boss of online & On-Demand joins Righster
Former managing director of online & On-Demand at ITV Robin Pembrooke has joined video distribution specialist Rightster as vice president of product and solutions.
The company, which has created content for media brands such as the Guardian, ITN and the British Fashion Council, has appointed Pembrooke to focus on scaling its product management and user experience capabilities across the US, UK and India.
Charlie Muirhead, founder and CEO at Rightster, commented: “Rightster makes the task of distributing, promoting and getting advertisers for video content online more efficient and Robin brings a wealth of experience to the table in improving the quality, distribution and usage of online and on-demand platforms. I’m thrilled to have him on board and the his skills and expertise will be invaluable in the continued drive to offer our customers innovative solutions on how best to maximise the value of their video content.”