Former 3x1 Public Relations account director, Eve Robertson, has been appointed as Debenhams PR manager for Scotland with immediate effect. Glasgow-based Robertson was with 3x1 Public Relations for ten years before moving to this newly created role which comes at a time when Debenhams is continue to invest in Scotland.
Robertson’s role will see her actively promoting the Designers at Debenhams concept, ensuring Debenhams dominates share of voice in the media across Scotland, and looking for new opportunities for the retailer who has 17 stores in the country to support national and local initiatives.
Commenting on her new role, Robertson said: “I am delighted to be joining the award winning press team and can’t wait to get started implementing an exciting PR programme for Scotland.
“Debenhams is an amazing brand and an icon of the Great British High Street.”