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Cathay Pacific

Cathay Pacific to launch pop-up business class cabin to show off new flat bed

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By The Drum Team, Editorial

September 27, 2012 | 2 min read

Cathay Pacific is set to unveil a pop-up display next week giving customers a chance to try out its new flat bed seat.

The One New Change roof terrace will play host to the display, with Cathay Pacific inviting people working in the area to join them on the sixth-floor to discover more about the new flat bed experience between 11.30am and 5pm daily on 2, 3 and 4 October.

The campaign will be supported by an outdoor advertising campaign, including 12 sheet posters at Bank, St Pauls and Mansion House; a site at Bank above the central line escalator; two transvision screens at Liverpool Street Station; plus 41 screens via the Executive Channel across 21 buildings.

John Slosar, Cathay Pacific chief executive, said: “Our new Business Class is a genuine collaboration between our customers and our own team. The customers know best. This is why in designing the Business Class product we talked to our customers, listened to their feedback, and then incorporated those features they told us would provide them with the optimal balance of productivity, comfort, and privacy. This is a seating environment truly designed by the people who use it.”

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