With spending on the high street continuing to drop, retailers are asking themselves how to drive consumers back into brick-and-mortar stores. In the constantly connected mobile world, does the answer lie in location-based mobile marketing? John Barratt, product lead for 2ergo, discusses the opportunities of location-based technologies for retail brands.
Location-based mobile marketing: the high street’s saviour?
In analysing the different types of location-based marketing and drawing on recent findings into consumer use of mobile, Barratt provides an insightful guide to retail brands looking to utilise location-based technologies effectively.
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