Gaming site InterCasino is launching a new global brand campaign planned and created by TheAgency.
'Play-time for Grown-ups' is intended to attract new players and secure current ones with the promise of 'serious entertainment' and 'life-changing wins'.
Launching in Europe this month and running both on and offline, the campaign will get underway with TV advertising, TV sponsorship and online display advertising.
Saman Mansourpour, partner at TheAgency, said: "It’s not every day you get to reach out across so many markets through so many media channels.
"This was a golden opportunity, working alongside an experienced team and an exciting brand, with a clear and honest proposition. It allowed us to flex our creative and strategic muscles."