IGN Entertainment has announced the appointment of targeting platform nugg.ad to help deliver online advertising campaigns.
The online men’s media group will be able to offer its advertisers the opportunity to increase brand awareness, affinity or purchase intention amongst their target audience, following the deal.
Adam Hopkinson, UK commercial director for IGN Entertainment, said: “We are excited about working with nugg.ad as their technology has a proven track record in delivering online brand building campaigns for clients across Europe. Thanks to this partnership we are able to unlock increased value for our clients, further segmenting our audience and targeting them accordingly.”
The technology will be used for IGN’s men’s lifestyle site, AskMen.com.