Domino’s reveals that nearly 60% of deliveries ordered online
Domino’s Pizza has announced that nearly 60 per cent of its deliveries come from online sales.
Over the 13 week period to 23 September the firm saw its e-commerce division burgeon to account for 58.4% of UK delivered sales, a significant improvement on the 46.5% share it held over the equivalent period in 2011.
Mobile sales continued to drive much of this expansion rising by 46.9% to account for 18.5% of total online sales.
Offline Domino’s have opened 11 new stores so far this year throughout the UK, Ireland and Germany although the firm closed a trial Tesco outlet in Dudley.
This boosted year to date system sales by 10% to £424.1m.
Domino’s chief exec Lance Batchelor, commented: "Our franchisees continue to show demonstrable enthusiasm and commitment to drive the business forward, even in a challenging economic climate. We continue to set ourselves ambitious targets but believe that a great product, supported by exemplary customer service and innovative marketing will deliver strong growth in the years to come.”