Aldi is launching a new advertising campaign focussing on its Irish sourcing credentials.
Created by McCann Manchester, who recently set up a sponsorship deal for the brand with Australian soap Neighbours, the campaign is entitled ‘Love Ireland, Like Aldi’.
The campaign is set to run across TV and press, as well as featuring in-store point-of-sale branding and a brochure detailing Aldi’s dealings with Irish suppliers and producers being made available in all 96 Irish Aldi stores.
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