Tesco has revealed that it will launch a major revamp of its entire frozen food range tomorrow, as part of its £1bn turnaround plan.
Chief executive Philip Clarke also told The Grocer that as part of the re-vamp, stores will have re-designed meat sections in in the next two weeks, with new sections also being trialled.
This comes ahead of financial results from the supermarket being announced.
Clarke said: “This is the first major relaunch of our frozen food in five years.
“We have a long, long way to go but we are beginning to see the results of our £1bn investment.”