25 September 2012 - 3:13pm | posted by | 0 comments

Tesco announces frozen food revamp and store changes as part of £1bn turnaround plan

Tesco announces frozen food revamp and store changes as part of £1bn turnaround planTesco announces frozen food revamp and store changes as part of £1bn

Tesco has revealed that it will launch a major revamp of its entire frozen food range tomorrow, as part of its £1bn turnaround plan.

Chief executive Philip Clarke also told The Grocer that as part of the re-vamp, stores will have re-designed meat sections in in the next two weeks, with new sections also being trialled.

This comes ahead of financial results from the supermarket being announced.

Clarke said: “This is the first major relaunch of our frozen food in five years.

“We have a long, long way to go but we are beginning to see the results of our £1bn investment.”

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