PERK!ER, a new gluten and wheat-free food brand, will launch this week in Whole Foods Market with a brand identity and pack labels created by design agency, Holmes & Marchant.
Holmes & Marchant has specifically chosen bright and vibrant colours for the brand in a bid to stand out from similar gluten and wheat-free products.
Ann Perkins, co-founder of PERK!ER, commented: “The H&M team has been an integral part of our brand identity development, passionately believing in us, our brand idea and our product range. They have been challenging when we've needed it, encouraging and inspiring too.
“The result is an engaging, powerful brand identity and range of packaging that has brought our brand proposition to life.”
Client services director at Holmes & Marchant, Rebecca Fone, added: “One of the things that really excited us about PERK!ER was how much Ann and her co-founder, Steve Turner, really wanted to leapfrog what was already available and create a gluten-free brand that truly resonated with all consumers.
“Their brand personality is defined by their understanding of their customers and the language they speak. Our identity and packaging reflects the slightly irreverent PERK!ER tone without undermining the gluten-free credentials of the products.”
Following the initial launch on Saturday 29 September PERK!ER will launch a range of porridges in November and are developing special-edition products for Whole Foods in the run up to Christmas.