Molson Coors is to run a £2m advertising campaign to promote its winter Carling Zest lager.
The winter lager, which will aim to build on the release of the Citrus flavoured variant, will include a hint of spiced orange and be released in November.
Activity will run across above-the-line and digital, with Zenith Optimedia handling the media planning and buying.
Jeremy Gibson, brand director for Carling commented: “Our first limited edition from Carling Zest sold exceptionally well this summer. In Carling Zest with a hint of Spiced Orange, our brewing and innovation teams have created the perfect, refreshing lower ABV beer to enjoy with friends over the winter months.
“Winter is a crucial trading period for the on and off trade. Stocking the right drinks for the right occasions is vital to make the most of events such as Halloween and Bonfire Night as well as the lucrative end of year festive season,” he added.