Littlewoods has announced that launch of its autumn app, created by St. Luke’s, on social media today, with the ad to air on TV tomorrow.
Based around the idea of the ‘Littlewoods touch’, looking at how spreading the cost of purchases can make consumers turn their dreams into reality, the £2.3m campaign is set to run for six weeks across TV, print and digital.
Brand director for Littlewoods, Gary Kibble, said: “The Littlewoods touch brings to life the true essence of the brand, which is all about helping families to achieve the things they aspire to as well as the things they need. We’re also thrilled to have starring in this campaign Myleene Klass, whose fashion collection is already proving to be one of the most popular in our history.”
The ad was directed by Christian Bevilacqua, while traditional media and digital tactical campaigns were planned and booked by Carat and myThings.
The campaign builds on the ideas used in the idents for Littlewood’s sponsorships of ITV’s Superstar and Let’s Do Lunch.
VFX: MPC London
VFX Producer: Paul Branch
VFX Supervisor: Matthew Unwin
VFX Team: Matthew Uniwin, Oliver Caiden, Fabio Z
Grade: George Kyriacou