Kenwood is to sponsor Channel 4’s Sunday Brunch TV series after agreeing a six-figure sponsorship deal brokered by MediaCom Beyond Advertising.
The deal will run for six months as of Sunday 30 September and will feature bespoke idents, guaranteed on-air product placement with the brands hero products being used in live cookery demonstrations, and additional exposure on the set background. There will also be online support across the show’s digital platforms.
“The Sunday Brunch sponsorship will keep Kenwood front of mind amongst our target consumers during the busy Christmas sales period and beyond,” commented Mark Swift, Kenwood director of marketing for the UK and Ireland. “It also provides the perfect platform to showcase the breadth of our product portfolio and the superior design, functionality and performance of our machines.”
Two creative executions will be rotated, with each featuring three members of the public making their own recipe ‘masterpieces’ using different Kenwood appliances.
Director of brand partnerships at Shine 360, Mark Rosenegk, added: “Sunday Brunch lends itself perfectly to organic product placement and Kenwood has stylish and practical products which will look great on the show.”