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By The Drum Team, Editorial

September 25, 2012 | 1 min read

The first national TV campaign for VoucherCodes.co.uk has gone live to promote its partner brands and savings for consumers.

The advert, which debuted on Sunday 23 September across 11 channels, was created by Wordly Production, featuring brands such as Debenhams, Pizza Hut, Very.co.uk, LOVEFiLM and Buyagift.

The media planning and buying was handled by MNC.

Duncan Jennings, co-founder of VoucherCodes.co.uk commented: “Our first venture onto TV is incredibly exciting for VoucherCodes.co.uk and allows us to introduce both the brand and the concept of smarter shopping with a voucher to a whole new set of consumers. The performance marketing sector has enjoyed a sustained period of growth and sites like ours are now a hugely important part of the retail cycle.

“This is a hugely exciting period for the voucher industry and we’re looking forward to demonstrating VoucherCodes.co.uk’s personality and cementing our position as market leader in this incredibly competitive sector.”

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