Bold&Bold design promotional campaign for London-based musician Dave Bold

To promote his guitar lessons London-based musician, Dave Bold, recruited Phil Bold of Bold&Bold to come up with a creative way to advertise around London city-centre.

Bold&Bold created a set of plectrums with the details of the lessons which were there stuck onto the head of fake guitars which were set up on bicycle locks outside the London Acoustic Guitar Show. “These were designed to draw visitors in to interact with the display and take a plectrum,” commented Phil Bold.