25 September 2012 - 10:35am | posted by | 0 comments

Beefeater unveils new branding and ‘new look’ restaurants with BBH

Beefeater unveils new branding and ‘new look’ restaurants with BBHBeefeater unveils new branding and ‘new look’ restaurants with BBH
Beefeater unveils new branding and ‘new look’ restaurants with BBH
Beefeater unveils new branding and ‘new look’ restaurants with BBH

Whitbread is trialing a ‘new look’ interior and new branding for its Beefeater restaurants as part of on-going research and development for the brand.

BBH was the creative agency involved in the rebrand, with the creation of a pink cow logo and the strapline “Passionate about steak”.

Restaurants in Ashford, Burton on Trent and Birmingham have been redesigned internally with a contemporary look to match the new branding, with more to follow later this financial year.

The Whitbread internal property and design teams worked in partnership with design agency Keane on the refurbishment interiors brief, The Drum understands.

David Murdin, marketing director for Whitbread Restaurants, said: “Beefeater is trialling a new look and menu, with a whole new take on steak, at three of its restaurants across the UK. We’re excited to see how these first trial sites are received by our customers.”

The new menu will focus on steaks, while also placing a ‘modern twists on classic dishes’.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...