25 September 2012 - 10:35am | posted by | 0 comments

Beefeater unveils new branding and ‘new look’ restaurants with BBH

Beefeater unveils new branding and ‘new look’ restaurants with BBHBeefeater unveils new branding and ‘new look’ restaurants with BBH
Beefeater unveils new branding and ‘new look’ restaurants with BBH
Beefeater unveils new branding and ‘new look’ restaurants with BBH

Whitbread is trialing a ‘new look’ interior and new branding for its Beefeater restaurants as part of on-going research and development for the brand.

BBH was the creative agency involved in the rebrand, with the creation of a pink cow logo and the strapline “Passionate about steak”.

Restaurants in Ashford, Burton on Trent and Birmingham have been redesigned internally with a contemporary look to match the new branding, with more to follow later this financial year.

The Whitbread internal property and design teams worked in partnership with design agency Keane on the refurbishment interiors brief, The Drum understands.

David Murdin, marketing director for Whitbread Restaurants, said: “Beefeater is trialling a new look and menu, with a whole new take on steak, at three of its restaurants across the UK. We’re excited to see how these first trial sites are received by our customers.”

The new menu will focus on steaks, while also placing a ‘modern twists on classic dishes’.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...