Advertising agency Bartle Bogle Hegarty (BBH) has invested in free-to-use second screen web app Squawka.
In return for the share of the business, BBH will invest in the app, while also offer access to its offices globally, while its brand ventures sister company Zag will aid its management team in marketing the business.
The app has been developed to work alongside live sporting events, having gone live in June ahead of the 2012 European Championships and worked with advertisers such as Paddy Power, Gillette and Domino’s.
The app will also provide real-time data visualisations for games in the English Premier League, La Liga, the Bundesliga, Ligue 1 and Serie A, comparing team and player stats.
A partnership with Proctor & Gamble and Google for the Gillette Football Club, has also been agreed with Squawka, after the launch of a dedicated YouTube channel, a partnership that is already live in 35 markets.
Sanjit Atwal, co-founder and CEO of Squawka, commented; "This partnership represents an important moment for everyone at Squawka and for our mission to deliver football fans a unique second-screen experience. The BBH team have not only shown a desire to drive Squawka forward today - but also a clear vision of how Squawka can be developed globally over the next two years. We are looking forward to driving the business forward together."
Neil Munn, COO of BBH and CEO of Zag, added: “BBH only looks to partner with consumer tech businesses that can deliver outstanding success. Squawka is just such a business – as it offers something really special within the world of social TV and second screen companion apps. We think Squawka’s unique stats are worth consuming and they are worth sharing. We predict a lot of football fans will feel the same way and this platform will become a popular part of match days.”