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Warc’s global marketing index increases in September

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By John Glenday, Reporter

September 24, 2012 | 2 min read

Warc, the provider of marketing and advertising data, has registered an uptick in its headline Global Marketing Index figure, driven higher by an increased confidence in every region.

Over all the global figure now stands at 52.9, up from 52.4 last month, with a marked turnaround in the Americas which is now home to the fastest improving trading conditions, marketing budgets and staffing with a GMI of 59.6.

Europe meanwhile continues to put in a dismal performance with a GMI of just 50.2, barely enough to constitute growth above the baseline – albeit its first positive reading since May.

Global marketing budgets meanwhile, one of the three components which constitute the GMI, rose 1.9 points to reach 48.0 – indicating a slight contraction.

Online ad channels continue to register strong growth with digital ads, excluding mobile, hitting a reading of 74.0 in September with mobile suiting pretty on 67.2.

By contrast TV and press continue to struggle with readings of 47.2 and 35.3.

Two other components of headline GMI – trading conditions and staffing levels – recorded mixed results with trading registering a small gain, rising from 54.4 in August to 54.7 but staffing levels declined slightly in September, falling globally from 56.6 to 56.1.

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