TalkTalk launches 'Model Britain' television advert to promote YouView services
Telecommunications provider TalkTalk debuted its new ‘Model Britain’ TV advertising campaign during ITV1’s X Factor on Saturday 22 September. The advert, according to TalkTalk’s official YouTube channel, “shows the role TalkTalk plays in customers lives, more so now with the addition of our new great value YouView product.”
To highlight the addition of YouView TV to its packages the new advert uses toy models to represent ‘Model Britain’ and shows various ‘people’ heading home to enjoy a night in front of the television with their family and loved ones.
Internet enabled TV service, YouView, launched earlier this year and allows users to watch catch-up television via online services such as BBC iplayer and 4OD, as well as watch and pause and rewind live TV. TalkTalk and rival BT will both offer YouView services to their customers as internet service provider (ISP) partners.