Media Trust has partnered with Sainsbury’s and Google to launch this year’s Untold Stories, an initiative that gives small charities from across the UK the chance to tell their stories through film, for distribution online and through Community Channel.
So far, the scheme has produced over 175 films for charities working in different areas, with the charities working with professional filmmakers who volunteer their time to research, plan and produce an inspirational short film.
Justin King, CEO at Sainsbury’s, said: “At Sainsbury’s we believe that is it vitally important for the stories of small charities across the UK to be told. We work with over 1,000 local charities in the communities that we operate, as this is where the most inspirational stories can be found.”
Matt Brittin, VP at Google, added: “As a corporate member of Media Trust we are committed to supporting their work to help charities across the country amplify their voice and tell their story.”
Google joining in the activities will ensure charities receive maximum online exposure for their films, alongside the broadcast.
Caroline Diehl, chief executive of Media Trust, said: “We are delighted to have Sainsbury’s as our partner again this year and to welcome Google as an additional partner to provide invaluable advice and support to this year’s charities and ensure their stories are heard. If you’re a filmmaker who would like to lend your expertise to support small charities we’d love to hear from you.”
The scheme is opens for applications today and closes at midday on 22 October 2012.