Renault TV has rebranded as RTV as part of a new global identity developed for the broadcaster by London-based Irresistible Films. Created by roster creative team and channel branding specialists Wonder, the redesigned logo and branding is to be implemented across the numerous platforms where Renault TV is distributed.
Part of Publicis’ branded content division, Publicis Entertainment, Renault TV launched three years ago and broadcasts 24 hours a day, seven days a week, on Sky in the UK and on Canalsat, Free and Alice in France and via www.renault.tv and on social media. The full on air identity including idents, promos and OSP will run from Monday 24 September.
Publics Entertainment’s director of content, Dianne Glynn, said of working with Irresistible Films: “The process was smooth, [and] they responded well to our brief…adapting with good humour and never-ending patience.
“The end result looks great and is a testament to their creativity and their ability to understand and adapt to client needs.”
Wonder’s Tim Platt, added: “Our aim was to entertain and surprise the viewer at every opportunity and to create an identity that is constantly changing and with endless possibilities. Our aim was to entertain and surprise the viewer at every opportunity and to create an identity that is constantly changing and with endless possibilities.
“At the heart of the concept is the new RTV logo, it is the catalyst that drives the identity, and the starting point for all elements.”