Addiction Worldwide has been acquired by The Mission Marketing Group for an undisclosed amount, the company has announced today.
The agency, which has been running for 14 years, will see The Mission Group take over the lease at its Percy Street offices, where Bray Leino London will also be based.
Jeremy Rainbird, founder and chief executive of Addiction, commented: "Becoming part of the missiontmis great for Addiction, not just because it gives us access to their great Client list but because we believe in what the missiontm is doing and like the way they do it."
David Morgan, executive chairman of The Mission Group added: "With its in-house production capability and strong reputation in above-the-line work, Addiction is another valuable addition to the range of services we can provide our Clients from any of the mission's seven Agencies. This further strengthens our unique proposition and integrated model, which we believe is unsurpassed in the industry."