Oxfam has opened the first of its five pilot shops which aim to help tell Oxfam’s story of fighting worldwide poverty.
Each shop has featured fixtures and fittings made using the same materials Oxfam uses to save lives, such as crates which normally deliver vital supplies and corrugated iron which is used to make water tanks.
The rebrand by brand, environmental and digital agency Start JudgeGill hopes to deliver a new bold, bright and positive retail experience for Oxfam customers.
Andrew Horton, Oxfam’s trading director commented on the launch: “This is a really exciting time for us. Start JudgeGill has come up with an inventive and resourceful shop design that connects people to our work and the incredible difference they help us make.
“The last time we fully reviewed our shop fit was 2001 and the process of working with these pilot shops has been a combination of finding out what works well in our existing fit, as well as thinking about what we would like to do better in the future.”
The first shop will officially open on Monday 24 September in Henley-on-Thames, followed by shops in Thames, Buxton, Lancaster and Hampstead.