Birmingham advertising agency Chapter has been appointed by the 163-year-old Everards brewery.
It is understood that Chapter won the account following a three-way pitch.
The agency will be working across a product porfolio that includes Tiger, Beacon, Original and Sunchaser.
Chapter MD Mike Rose said: "We are delighted with the appointment. Everards is a business with a rich heritage and an exciting product portfolio."
Erika Hardy, head of marketing at Everards, added: "I’m excited by the prospect of working closely with the Chapter team to work on some exciting new work for our brands."