Promotion for the Marketing Agencies Association’s (MAA) Best Awards has begun, with creative designed by Wunderman.
The creative will be showcased across the Guardian’s newspaper and website this week, as well as through e-mail and direct mail.
Wunderman was briefed to make the campaign stand out from other events, with the creative focussing on the idea that people get a big head after winning an award.
David Harris, executive creative director at Wunderman, said: “We were eager to work with MAA in producing a visually arresting campaign; the simplicity of the work only reinforces its impact. It’s a fun piece which is certain to resonate with its audience.”