Walkers’ brand Sunbites has launched a new activity designed to educate consumers and promote trial of the snack.
Working with INITIALS Marketing, the Sunbites Flavour Kitchen Activity has been promoted through a cookery experience that will result in a Sunbites cook book curated by 30 ‘brand advocates’.
The top 30 advocates of the brand have comprised of 20 of the brand’s most active Facebook fans and 10 from an online recipe competition. The digital platforms were developed by StandOut.
This latest activity follows on from Sunbites’ ‘Once Bitten, Flavour Smitten’ campaign, which was aimed at increasing awareness and trial of the brand via experiential activity.
To further drive consumer engagement via Facebook, Sunbites will be partnering with Ocado where its 100,000 fans can order the recipes directly through the grocer from the Sunbites Facebook page.
George Eapen, marketing manager at Better For You, said: “Sunbites has high repeat rates, once people try them they keep buying them. However the challenge lies in raising awareness and trial of the product.
This activity is designed to start getting our consumers to spread this message, and the Flavour Kitchen is the executional unlock to do this. By immersing our 30 most loyal fans in a Sunbites world, using cooking as a hook, which we know Sunbites can utilise and our consumers love, it will give them a springboard to talk to others about the brand,” he continued.