Sharps launch ‘YouCreate’ multimedia campaign
Sharps have launched a multimedia campaign in support of its ‘YouCreate’ personalisation service for fitted bedroom furniture.
This allows customers to personalise Sharps’ wardrobes by applying their own photographs or wallpaper to sliding doors, or selecting from a library of images.
Devised by the Market Creative the campaign encompasses in-store materials in addition to national and consumer press advertising which is supported digitally by QR codes linked to a video on Sharps’ website.
Sue Benson, managing director at The Market Creative said: “This is a completely new offering in the sector, so for the launch campaign we deliberately selected personal images, such as wedding and baby photography, to make obvious what is infinitely variable. In reality, we anticipate some customers will go for more sophisticated finishes such as using texture and colour to enhance their bedroom design.”
Tim Moore, marketing director at Sharps Bedrooms added: “This campaign marks the start of a major drive in enhancing customer experiences both in-store and online. With the rise of smartphones and increased broadband speeds our marketing activity has become much more digitally focused. Video in particular has become a valuable part of the internet. We are using it throughout our website to educate and inform customers, helping us to show off our offering in a more dramatic and interactive way. “