The Office of National Statistics has released its retail sales figures for August 2012, finding that the proportion of Internet sales decreased by 0.9 per cent between July and August.
The figures also found that the estimated average weekly spend online was £466.1 million.
Adam Stewart, marketing director for online retailer Rakuten’s Play.com, said: “These retail figures come as no surprise, August is traditionally the calm before the Christmas rush. This is also an exceptional year, with the Olympics capturing the nation’s attention for half the summer it comes as no surprise that shopping was not top of the priority list.
“The summer months are a time for retailers to take stock and start gearing up for the Golden Quarter as consumers begin to start thinking about buying gifts for Christmas. Last October saw a rise from September 2011 by 0.6 per cent, according to the ONS, as a result of pre-Christmas sales and promotions and we expect this year to follow a similar pattern.”