UK craft distributer docrafts has appointed The River Group to publish its bimonthly craft magazine Creativity, as well as other content marketing initiatives.
To work alongside the magazine, which was debuted in the UK this month as part of an aggressive acquisition strategy, an app has been published on the Apple newsstand to help deliver the docrafts message to a wider audience.
In addition, category-specific titles, including new cake magazine Let’s Bake, have been distributed through the retail channel and inserted with newsstand copies of Creativity.
Terry Bowles, CEO of docrafts commented: “Creativity plays an important part in an extremely successful marketing strategy for docrafts in supporting retailers and inspiring customers to try new ideas and new products, but needs to work harder. We’re delighted to be working with River on this exciting project as their ideas and newsstand expertise makes them the right partner for the future.”
Commenting on the client win, River CEO Nicola Murphy said: “Creativity Magazine plays to our core skills of growing circulation and building brand veracity in vertical markets and we’re looking forward to contributing our content marketing expertise to the wider docrafts business. docrafts have a great management team and we’re looking forward to working with them.”