Chester Zoo unveils its Christmas campaign created by Black and Ginger
For its up and coming Christmas event, Lantern Magic, Chester Zoo hired Black and Ginger to create the visual work across all its communications.
The advertising and brand agency were tasked with designing a flexible creative campaign that would work across online, tickets, signage and print.
Through the use of colour Black and Ginger aimed to create a final identity which was true to Chester Zoo’s brand and core audience.
Creative director Alex Frech commented on the project: “Developing our concepts for the Magic Lantern event has been a great opportunity for us to work with Chester Zoo. We firmly believe that our creative will establish the Lantern Magic event as a quality and unique experience for Chester Zoo that can’t be missed.”
Jennifer Tegg, marketing manager at Chester Zoo added: “Black and Ginger showed a real understanding of our brand to create a flexible creative concept for our Christmas campaign, within a really tight timescale. They made the whole process very simple for us and in the first week of sales we’ve seen a really strong response to our marketing activity, so we are delighted .”
Content created with:
Black & Ginger
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