Catch Digital has today announced that it has been appointed by Rimmel London to handle digital globally following a competitive pitch.
Laird & Partners in New York will remain responsible for handling offline ATL advertising, but Catch Digital will now hold responsibility for overhauling the brand’s global digital presence in 15 key markets, including the UK, North America and France.
Friedemann Schmid, vice president global marketing for Rimmel London at Coty, said: “Stepping up our game in digital marketing and leveraging the latest technologies is a key priority for us, as we aim to create new channels of engagement with our consumers, bringing the London look to life, around the world.
“We have chosen Catch for their strong technical expertise and their creative proposals during the pitch, and we are convinced they will be extremely dedicated and passionate partners for us.”
Jonathan Smith, founder and MD of Catch added: “We’re incredibly excited to be working with the Rimmel team in London and beyond. Having the opportunity to completely revamp their digital offering is fantastic, and is also going to be a lot of fun. We can’t wait to get started.”