British Fashion Council reveals it worked with Music to create the visual branding of London Fashion Week
As Fashion Week ended this week, the British Fashion Council revealed that it worked with branding agency Music to evolve the way it promoted London Fashion Week in terms of branding and marketing.
Following a brand review, Music proposed that leading fashion designers be asked to create a series of bespoke visual pieces to be interpreted across all event and marketing collateral.
Designers were given a blank canvas and challenged to bring Fashion Week to life with something as simple as a graphic pattern or as complex as a 3D concept.
Scottish designer Jonathan Saunders was one of the first to create the branding visuals, adapting an Ombre print which was used in his Resort collection into a series of ads used across Fashion Week venues.
Speaking to fashion magazine Grazia, Caroline Rush, chief executive of the British Fashion Council commented on working with Saunders: “Jonathan Saunders work is very visually striking and the use of bold prints and colours are his trademark. It is extremely exciting to be able to breathe new life into the creative of London Fashion Week.”
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