Asda recently challenged sports, leisure and experiential agency Banana Kick with the development of its instore activation campaign as part of the national Tickled Pink 2012 fundraiser.
Banana Kick responded to Asda’s brief with Tickled Pink Bingo which has been rolled out across 550 national Asda stores from September 17 until November 2. The campaign has invited customers to give a donation for a Tickled Pink Bingo dabber, of which over a million have been produced, to receive a free bingo card to be played instore.
The campaign has been supported by instore POS, online activity, PR and will feature in the Asda Magazine.
Holly Davies, the national charity partnership manager at Asda commented: “When Banana Kick suggested Tickled Pink Bingo, we thought it was an exciting and fun opportunity to give our Community Life Champions, who deliver our fund raising activity in-store, a single and effective driver to deliver fund raising for Tickled Pink in 2012.”
Richard Flaherty, client services director at Banana Kick added: “We have worked hard alongside Asda to create a fun and exciting concept with a mechanic that is simple and easy to deliver, while giving the customer the thrill of a true bingo experience. We believe that Tickled Pink Bingo will be a huge success in driving fund raising activity this year.”