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Angry Birds to be turned into books

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By The Drum Team, Editorial

September 20, 2012 | 2 min read

The enormously successful Angry Birds game is being turned into a range of children's books.

Egmont Publishing Group has struck a deal with the company behind the hugely-popular mobile game, Rovio Entertainment, to bring out the first book in time for Christmas.

The double-sided joke book will feature the birds on one-side and their foes the pigs on the other and will be priced at £4.99.

Further titles in 2013 will include a ‘Punch Out’ book and a ‘Search and Find’ title.

Egmont managing director David Riley said: "Its rich source of humour and characters makes it the perfect publishing brand and with fans in their millions, we hope the books will inspire some of those 75% of 8-12 year olds who own a mobile phone to get into reading."

The launch will be supported with advertising on kids’ websites and a social media push.

Other digital activity will include interactive competitions and features online and in print as well as advertising in 147 primary schools throughout the UK.

Angry Birds was first released on Apple iOS in December 2009 and has since gone on to be downloaded more than a billion times.

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