AGA, the quintessential British brand, has showcased its short film aimed at communicating the lifestyle benefits of owning one of the iconic cookers.
Entitled 'Me and My AGA', Cogent Elliott produced the film which has featured interviews with AGA owners giving their personal recommendations.
The film has been used on the AGA website and in retailer demonstrations across the country.
Cogent Elliott will also be translating the video for use across AGA’s international websites.
Richard Fozard, marketing director for AGA, commented on the film: “Our customers are dedicated and enthusiastic: you could say they are the best spokespeople for our brand! Using their testimonials in this way will help answer questions people may have about the many benefits of owning an AGA; and how an AGA can fit in with modern lifestyles. We are in the happy position of selling a brand that is universally loved by all who own one. This film makes the most of that and has provided us with a brilliant sales tool. ”
Mike Phillipson, CEO of Cogent Elliott, also said: “We found AGA owners and true ambassadors to the brand in a variety of expected and unexpected places, from traditional country estates to an eco-friendly house to a converted chapel. A truly fantastic experience and the results speak for themselves in this great new film.”