19 September 2012 - 12:10pm | posted by | 0 comments

World first! Scots drinks magazine DRAM sets up its own TV station

Bar and pub TV home page Bar and pub TV home page

A new online TV station  for bars, pubs, hotels and restaurants in Scotland has been set up by the trade magazine DRAM, on a platform created by Livente.

The new station which can be accessed online at www.barandpub.tv is believed to be a world first  for bars and pubs.
 
Susan Young, publisher of DRAM,  which stands for  Drinks Retailing  and Marketing,  said, "We will be bringing  news of the licensed trade to the people working in it  in a very accessible  video format. We will also be reaching out to pub customers   encouraging them to visit their 'local' ."

The station is already up and running . From her office in Argyle Street Glasgow, Young said, "This  is very much a beta version. We hope people will be patient with us while we sort any  problems. But the reception so far has been very positive."  

The videos appear under many different headings : News, Talking heads  ,Bar and Pub Tours, Business , Awards and Events, Fun Stuff  . There are also  the latest  drinks adverts.

Young founded DRAM 20 years ago and the magazine now runs the annual  Scottish  Licensed Trade Awards which includes the Pub of the Year award, sponsored by the Sunday Mail. Currently the magazine is also promoting Pub Month along with Media Scotland, and this is the subject of one of the current videos. 

 Young added, " We don't have in-house technical resource but we wanted  an internet TV station because video is now a vital part of any media business .

"Much as we'll utilise YouTube,we wanted to store ,protect and aggregate our own content. We didn't want features on our industry overtaken by videos or comments  inappropriate for us. 

"We really wanted a walled garden so to speak - an internet TV offering that we could control ourselves."

 "Livente were the only company we could find anywhere that made the entire process easy for us and that were able to give us a one-stop-shop solution. We were able to go over design and content and structure our channels.  We are very happy with the results - and delighted we don't have to understand  IT or have lots of different companies to deal with"

Don't miss out... Get your Advertising news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...