Tesco has been announced as the lead sponsor for campaign Stand Up To Cancer, which is being launched in the UK by Cancer Research UK and Channel 4.
The campaign will persuade people to fight against the disease by donating money, taking part in fundraising events and enjoying a range of special programmes on Channel 4, with a special night of TV on Friday 19 October hosted by names such as Davina McCall and Alan Carr.
Philip Clarke, Tesco chief executive, said: “We have built on over a decade of support for Cancer Research UK’s Race for Life events series by appointing them Tesco Charity of the Year for 2012 and together we hope to raise £10million to help with the early diagnosis of cancer.
“I am proud to announce our continued commitment to helping the nation fight this disease by pledging our support to Stand Up To Cancer, a campaign that aims to raise money to bring forward the day when all cancers are cured.”
Customers will be able to participate by adding a £1 donation to their shopping bill in store or online, purchasing a Stand Up to Cancer wristband or pin badge, buying a range of selected products in store and online with a donation being made on customers’ behalf or donating directly to Cancer Research UK.
Claire Rowney, head of corporate partnerships at Cancer Research UK, said: “We’re delighted to be strengthening our close relationship with Tesco by having them on board as our lead sponsor for this incredibly exciting campaign. Stand Up To Cancer offers our partners a multitude of ways to get involved and we’re thrilled Tesco are getting behind it so wholeheartedly.
“We’re looking forward to working together on Stand Up To Cancer, and we can’t wait to see the culmination of everybody’s efforts on the live show on the 19th October.”