threebrand creates new luxury biscuit brand
Threebrand has created the branding for new luxury biscuit range Mary Steele.
The Edinburgh-based agency was briefed by manufacturer Dean's to create a luxury brand of biscuits, suitable for gifting, that would appeal to the 'high-end consumer'.
As well as creating the Mary Steele brand itself, the agency designed packaging, exhibition materials, postcardsa a microsite and stationery.
Nick Cadbury, creative director at threebrand, said: "Mary Steele was Bill Dean’s (MD of Dean’s) granny, who taught his mum, Helen Dean, to bake, so with that in mind, we wanted to craft a high quality brand that reflected Dean’s history of fantastic hand baking, with a distinct look and feel suited to the fine food market.
“We introduced the strapline 'passion for perfection in baking' as this was important to Bill’s granny as she was a perfectionist, with everything she baked being of an exceptionally high quality.”
Bill Dean added: "“The team has taken the nostalgia of my granny’s baking but added a luxurious and striking look and feel to the packaging, which we believe will be well placed in the fine food sector."