Viacom International Media Networks (VIMN) has unveiled plans to launch District MTV, an international digital fashion and style platform in the UK, Italy, France, Germany and Spain. The site will launch in October and be extended to include a mobile site later in the year.
Targeted at style-savvy 18-to-34-year-olds, District MTV will leverage MTV’s unique connections to music, fashion and pop culture to explore and share the latest trends around the globe.
Philip O’Ferrall, senior vice president, VIMN Digital, said: “MTV has always had a strong influence on style, fashion and trends. With this longstanding heritage, it makes sense for us to enter this space and launch a new conversation with a style-focused audience that celebrates the integral connection between music and fashion.”
District MTV will showcase celebrity style past and present, with tips on how to recreate their looks, and provide unprecedented behind the scenes access to MTV awards shows, TV shows, music video shoots and international fashion shows. Alongside celebrity style, District MTV will also showcase emerging designers.