Apple’s iPhone 5 is on track to smash previous sales records with pre-orders now numbering well in excess of 2m on the first day alone – more than double what the iPhone 4S achieved on its first day.
This has left analysts scrambling to boost their sales forecasts with Canaccord Genuity predicting up to 10m devices could be sold by the end of the month and a Bloomberg survey showing up to 50m could be flogged by Christmas.
The stellar performance has already sent Apple’s share price soaring ahead of the devices release in the UK on Friday to $698, a whisker away from the $700 mark and cementing Apple’s place as the world’s biggest company.
It marks a sharp turnaround from last quarter when iPhone sales collapsed from 35m to 26m as a result of consumers holding off purchasing the 4S in favour of the iPhone 5.
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