World Horse Welfare digital fundraising campaign brief for PCD

A fundraising campaign is to be developed for equine charity World Horse Welfare by PCD.

The Leeds- based digital direct marketing agency will produce a donor acquisition and retention campaign for World Horse Welfare, with creative running across digital and print media.

Supporting the main activity will be customer relationship management, running across a number of touch points.

Steve Moncrieff, director of strategy at PCD said: “This is a great charity that does important work. Our team is really fired up to deliver work that will enable World Horse Welfare to help horses wherever they are in need.”