17 September 2012 - 12:21pm | posted by | 0 comments

Premium rum brand La Hechicera released with Brandhouse identity and positioning

Premium rum brand La Hechicera released with Brandhouse identity and positioning Premium rum brand La Hechicera released with Brandhouse identity and

Premium rum La Hechicera has been released in the UK and Columbia, with branding identity and positioning created by Brandhouse.

The rum, owned by the Riascos family in Columbia, has seen Brandhouse tasked with the creation of a brand identity and design to reflect its heritage.

The bottle has been designed to feature an illustration inspired by drawings of the first botanical expeditions in South America, while the blue crest includes a number of motifs that form an H.

A ‘cigar-style’ label has also been used, alongside a Latin inscription of the neck of the bottle, which translates as ‘resolute in being, gentle in execution’.

Crispin Reed, managing director of Brandhouse, explained: “La Hechicera is a truly authentic and premium product, so we needed to create a brand which really reflected those qualities. The rum has layers of complexity, blended together in perfect balance using the complex solera process by the Riascos family. The concept of La Hechicera had to highlight the superiority of the products whilst making sure it was true to its rich heritage. Creating the brand for the first quality premium Colombian rum in the market was fantastic – we had the opportunity to define what Colombian rum is.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

A Facebook community for Jamaica Ginger Cake

27/02/2015
McVitie’s Jamaica Ginger Cake is one of the nation’s best...

Orchid - Luxury interiors with an oriental soul

27/02/2015
Orchid is a retailer specialising in exceptional furniture...

Simplicity at the core of banking

25/02/2015
Banking’s a pretty complex offering: a world of options to...

CALA Homes Group: Building a digital home with style & function

25/02/2015
Why. CALA is a leader in the housebuilding industry, but...

Tunisia Tourist Figures & Media Coverage Revitalised in 2014

25/02/2015
2014 was a positive year for Tunisia as continued political...