Kit Kat has launched its new ‘We Will Find You’ promotional campaign, which will see the distribution of six chocolate bars fitted with a GPS tracker. On discovery of a winning bar, the consumer will be instructed to activate the GPS tracker which, in turn, alerts a team to deliver a £10,000 prize directly to the winner.
3,000 outdoor 6-sheets have been fitted with NFC/QR Touchpoints that will direct users to live competition updates and the opportunity to enter a secondary competition with an on-pack code via Facebook. Smartphone interactions drive to a mobile landing page which hosts updates on the number of GPS bars left.
Posterscope, working in conjunction with Mindshare, JWT and Pragmatica, have delivered this campaign with JCDecaux, Clear Channel and Primesight.