Following a recent survey which found that only 11% of law firms are using Twitter, a new event has been planned to explain the relevance of social media channels to legal professional.
The event - “Social media in law practice: the bottom line” - covers why solicitors and firms need to create and maintain a social media presence that allows them to interact with past, current and future clients and impact favourably on their profitability.
The key address will be given by Steven Raeburn, Editor and publisher of The Firm magazine, and coincides with the launch of a joint venture between The Drum and The Firm to offer social media training specifically designed for the legal profession.
Raeburn said: "The fact that only 11% of law firms are currently using Twitter highlights the fact that the legal profession has not yet fully appreciated the importance of social media in bringing business in through the front door. The screen of your iPad, iPhone, laptop or PC has effectively become the new High Street and if you don't have a presence there, you risk losing visibility and revenue to those that have fully embraced the new media.
"With social media use now becoming a tender priority for big ticket clients, as well as private individuals, law firms that don't move with the times are likely to be left behind and may struggle to survive."
The event will take place on the evening of 11 October at the Royal Faculty of Procurators in Glasgow.