Meat Promotion Wales (HCC), the body responsible for the promotion and marketing of Welsh red meat, has appointed Gill Advertising to promote the Welsh Lamb Club to trade and consumers in a new campaign.
The brief for the Cardiff-based agency includes development of the Club logo, digital marketing, print and social media.
HCC is looking to increase awareness of the benefits of choosing Welsh lamb for both chefs and consumers.
Emma Jones, marketing manager, HCC, commented: “This campaign is designed to increase the membership Welsh Lamb Club by raising awareness of the benefits of association with the Welsh Lamb brand.”
“Gill’s proposed an innovative campaign of activity that will drive membership and is strategically aligned to the brand.”
Mike Phillips, client services director, Gill Advertising, said: “We are delighted to have won this project, the team put together a really creative solution to the brief. Welsh Lamb is a brand leader and adding them to our client list, which includes great Welsh brands like the Welsh National Opera and the National Museums Wales really underlines our credentials for delivering for major clients.”