Havas Sports & Entertainment has expanded into Russia, with Maria Gavrilova promoted to head it up as managing director.
Gavrilova previously led the group’s internal team, and will now oversee the running of the new Russian office, which aims to open up access for local clients to the group’s range of communications and marketing services, with 36 offices across 20 markets.
The office has been born out of the internal team within the Havas Group, made up of agencies MPG and Arena Magic Box, and will offer sponsorship consulting, branded content, social media, PR, experiential and research services within the sports and entertainment sector.
“The opening of Havas Sports & Entertainment Russia comes at a very strategic time, as Russia continues to attract an increasing number of international events. Crucially we have the local insight and can benefit from the support of the global Havas Sports & Entertainment network to help both local and international brands develop meaningful and long-term relationships with Russian consumers,” commented Gravilova.
The overall Russian operation will continue to be headed up by Dmitry Konstantinov, president of Havas Russia.
“Havas Sports & Entertainment Russia brings a unique offer of specialty services to the Havas Goup which reinforces Havas’ leading position in Russia and the CIS, and strengthens our capabilities in sports and entertainment,” said Konstantinov.
Lucien Boyer, president and global CEO of the Havas Sports & Entertainment, added: “Russia will be hosting several major global sporting events in the coming years. Our experience working for 10 Olympic sponsors around London 2012 combined with our global track record with major sports and entertainment stakeholders and brands, notably with the FIFA World Cup, gives us the expertise to advise clients looking to connect with consumers around these big events.”