Cashless payment, coupons and content: the trends (and challenges) retail brands need to be thinking about

In a year of continuing difficulty for retail brands, retailers need to understand where to channel their energy and investment in terms of engaging consumers. We asked five retail marketing experts to provide insight into what they believe are the key trends retailers should have at the forefront of their strategy going forward.

Intermarketing, Live & Breathe, Rippleffect, Shoot the Moon and The Market Creative provide opinion on trends including cashless payment, coupons and utilising social media content.