Virgin Media relaunches movie pay-per-view service as Virgin Movies
Virgin Media is relaunching its on demand movie pay-per-view service as Virgin Movies.
Viewers can access the movies instantly via their Virgin TV service or online. Available to all UK residents as well as Virgin Media customers, web viewers can choose to stream their chosen movie instantaneously or download to watch offline later.
The re-launch follows independent research by ICM that reveals being able to watch the latest films from the comfort of home is the most important type of premium entertainment consumers think is missing. More than one in four under 18 year olds (26.4%) and one in five of adults (19.1%) say they cannot currently get the films they want. This was a significantly higher proportion than those missing the latest US television series (16.8% and 11.3% respectively) or top flight sport (13.2%, 11.3%).
Aleks Habdank, digital entertainment product director at Virgin Media, said: “Whether you’re a Virgin Media customer or not, wanting to see a recent great film when and however it suits, is universal. So the extension of the Virgin name to our movies service is an indication of just how proud we are of the fantastic breadth and depth of ever-changing cinematic content we offer.”
In addition to Virgin Movies, a bespoke movies app is set to launch on Virgin Media’s TiVo service which will show theatrical trailers to promote the latest available and forthcoming films.